The Objective
Illumina wanted to expand from its exclusive focus in genomics to fully encompass RNA, Epigenetics, and event Proteins to better provide clinically meaningful data in the world of multiomics.
Multiomics is a new approach where the data sets of different omic groups are combined during analysis. The objective was to create an ownable multiomics campaign to pique the interests of researchers doing cutting-edge work and draw them into a multiomics approach.
The Idea 
When using just single-omics, you may be missing crucial data that can affect the acceleration of your breakthroughs. Integrating multiomics gives you the sum of all parts, allowing you to see what you might be missing in order to see the entire picture.
Multiomics Magazine Print Series 
NextSeq 2000
NovaSeq 6000
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