The Assignment
Illumina wanted to expand from its focus in genomics to fully encompass RNA, Epigenetics, and event Proteins to better provide clinically meaningful data in the world of multiomics.
Multiomics is a new approach where the data sets of different “omic” groups are combined during analysis. The campaign’s key message is by integrating Multiomic methods in your research, it allows for a better understanding of complex biology and enables more discoveries.
The multiomics brochure not only expands on the multimoics approach but also provides many workflows based on various combinations of the omics that would show researchers a clear understanding of each process. The brochure was a key collateral pieces at the 2022 AACR conference in New Orleans.
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