The Assignment
Illumina wanted to expand from its focus in genomics to fully encompass RNA, Epigenetics, and event Proteins to better provide clinically meaningful data in the world of multiomics.
Multiomics is a new approach where the data sets of different “omic” groups are combined during analysis. The campaign’s key message is when researchers integrating multiomics, it gives them the sum of all parts, allowing them to see the entire picture and crucial data that can affect the acceleration of breakthroughs
The MORE Symposium
Part of the campaign launch is a virtual conference, The MORE (Multiomics Research Event) Symposium invited renowned scientist across different areas of study to speak about multiomics and the impact it can have on their research. 
The purpose of the main video is to communicate the value of multiomics and drive pre-registrations for the MORE event – a first of its kind. There are also short :30 teaser videos featuring a prominent scientist and key opinion leaders talking about multiomics and that is used to promote the event on social media.
Event Teaser Videos
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