Illumina, a market leader in developing and empowering genomics research, is on a mission to improve human health by unlocking the power of the genome. Illumina wanted to create an awareness campaign that communicated the value of genomics across the cancer-testing continuum.
The primary audience for this campaign was the Pathologist, and the campaign acknowledges their ambition to break new ground and find new techniques in cancer diagnostics.
Besides the overarching message, three other testing verticals was part of the campaign focus, Comprehensive Genomic Profiling, Germline testing, and Methylation profiling. The campaign launched at the AMP 22 conference in Arizona, as part of a high impact booth exhibit.
2023 AMP Conference Booth Design
Campaign Video on Interactive Touch Screen