The Assignment
Profend® Nasal Decolonization Kit is used to decolonize the nose before an operation to reduce the risk of surgical site infections(SSIs). This method of reducing bacteria is preferred to the alternative method, antibiotics, due to growing concerns of antibiotic resistance. PDI wanted to aggressively promote their nasal swab product to make up for lost sales with the restrictions put in place during the pandemic for elective surgeries.
The Idea
To support this effort, CG Life developed an integrated campaign with multi-segment messaging under the strategic position of “The complete infection fighter that keeps patient at the center”. The visual design uses the PDI logo mark as a graphic emphasize to focus on patients. Strategic print and digital awareness tactics drove visitors to the website for more information and to sign up for free samples.
Print Ad Series
