Originally called CATO-SMS, Allucent is a global clinical development consultant with over 30 years of experience servicing small to mid-sized Pharma companies looking for breakthrough therapeutics. After several mergers and acquisitions with different service providers, they needed a new name and brand identity to realign with their strategic goals.
The new name is based on the latin word Alluceo, meaning shining or shining a light upon something. The logo mark has a shape of a hanging lamp inside the negative space of the letter A to reinforce the meaning of the name.
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Launch Campaign
![](https://cdn.myportfolio.com/c0ef4940-a9ac-4485-b849-9db7ec4335e9/a2e032cc-6c1f-48de-af4f-8d693a688c98_rw_3840.jpg?h=3dc61b570be7ef3c22eede45d409b434)
Brand Campaign and Imagery
![](https://cdn.myportfolio.com/c0ef4940-a9ac-4485-b849-9db7ec4335e9/1e443ff3-694c-4676-98b5-b9df40b19a4a_rw_3840.jpg?h=e0fe31675ffb292eb65cdaac9bfee895)
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Virtual Meeting Backgrounds
![](https://cdn.myportfolio.com/c0ef4940-a9ac-4485-b849-9db7ec4335e9/14d3f666-58a0-4903-9eb9-ce3015c05a2b_rw_3840.jpg?h=3bb57d6bdfd0b710250eb84d11407a92)
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